Is a term used to describe the phenomena of Elite Special Forces Operators experiencing extreme moments of good fortune whilst on operations.


It was coined by Kirk Westwood in observation of his friends and fellow soldiers after a training accident during Special Forces Selection ate away the cornea in his left eye.


It is a very real, and trainable dynamic that has now been used to help organizations, sports teams and individuals make millions, create winning dynasties, pivot technologies and radically improve corporate cultures. 


Every ounce of effort put into change is a waste of time unless one understands this dynamic.


If you had to choose. 

Would you rather be good, or lucky?


Now an expert with thousands of hours in reading people and situations effectively and in what cultures do around the world to create what looks like good fortune.

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